We all need a reality check. And this coming for a gal who admits she needs one as well.

All you hear lately is Twitter this, Facebook that. Social networking sites are popping up everyday and the media, so-called social media gurus, and marketing folks want you to believe that if you’re not tweeting, blogging, or developing your cyber brand you’ll be doomed to die alone, unemployed, and uninformed.

Well, that’s bull. In fact, only 1 percentage of hires made in this country right now have anything to do with cyber social networking. And that’s from the horse’s mouth — hiring managers.

I know Ashton Kutcher uses Twitter all the time, but you’re not Ashton Kutcher. (more…)