I think furry beavers can be funny. And fiddling beavers are a howl.
Same for a fairy with a beer belly and a broken magic wand.
But being out of work ain’t funny.
That’s why every Super Bowl I find myself conflicted over the inevitable comedic career commercials by the big search companies, Monster and CareerBuilder.
I know everyone is trying to be witty in order to get the attention of the hordes of football fans and nonfans who will tune in this Sunday, but does it actually bum job seekers out? And sometimes these ads seem a bit condescending, no?
Monster has a fiddling beaver this year, fiddling a happy, country tune.
Personally, I think it would have been funnier if he was fiddling the Great Depression classic “Brother Can You Spare a Dime.” But that’s just me.
And CareerBuilder has the job fairy:
Where do they come up with this stuff?
“We chose a beaver because it is an animal that personifies being industrious and eager,” said Matthew Henson, a spokesman for Monster.
OK, so both these commercials are cute, but don’t let the cuteness cloud your judgment. These sites, and job boards in general, have pretty dismal job-landing success rates. Based on what I’ve heard from readers and statistics I’ve seen, you have less than a 5 percent chance of finding a gig, and in some cases that figure is barely 1 percent. Some recruiting experts say bypass these sites altogether, but I think you should use every tool available.
That said, the top way to find a job is by networking. Yeah, yeah. You’ve heard me and many others say this over and over again. I know you’re tired of hearing it, but it is all about getting off the couch.
Except for Super Bowl Sunday. You can sit on the couch but try to sit on a friend’s or neighbor’s couch instead, or invite some buddies over. That’s networking too, even if you have a beer in your hand.
It a perfect time to put on your eager beaver hat and hit up a friend or neighbor for a networking or job lead in the community. Just wait until after the beaver stops fiddling. No one’s going to listen to you when the furry varmint is playing.
February 5th, 2010 at 10:28 am
Eve, most situations in life, even those most somber at the time, can be a vessel for humor. Think of situations from your own past where you were mortified by what happened, but are now able to laugh about them. Even death can be a vehicle for humor (remembering “You tied grandma to the roof?” from a Chevy Chase film). To those close to the issue, however, the humor is often lost in the pain. That’s why most people will laugh at fat jokes (or any other joke singling out a given characteristic), but many fat people (particularly those who are aware of their condition and feeling powerless to change) don’t find them funny.
I hope the game will provide a welcome diversion for those who are out of work right now, and I agree that the best place for them will be with a group of friends and neighbors (hey, even some complete strangers) who might be able to help them connect with new opportunities.