twitter.jpgIt’s time to tweet for your dinner.

You knew it was going to come to this. One company looking to fill a position came up with the idea to have job applicants provide one tweet on Twitter. Just one tweet. No resume, no cover letter, just a tweet.

Can you imagine the pressure on that little tweet and that hopeful job candidate. Well, lots of job seekers stepped up to the tweet challenge.

The job was for an assistant social media content manager and the tweet-seeking employer: BFG Communications, a marketing company.

So why did BFG decide to take this unconventional hiring route?

“The job requires someone to be social media savvy, so by going to Twitter instead of the usual cover letter and resume route, I was able to get a sense of how applicants use social media and more importantly how they think,” said Sloane Kelley, BFG’s content director. “If you understand Twitter, there’s a lot that can be said or shown in 140 characters. It just requires a little creativity. Since the job also requires a creative thinker, this was the perfect medium for our search.”

As you can imagine, the company received thousands of tweets.

But the winning tweet stood above all the rest, and it’s going to make many of your out there feel some job-hunting envy. It’s creative and funny.

It comes from Hal Thomas. But it’s not just the words he includes in his tweet that landed him the gig. He linked to a mock magazine cover with a big photo of himself.

@BFGCom @SloaneKelley It seems that BFG’s future could be looking bright! More info at

When you click on the first link this is what you get:


This is someone who wanted this job and showed it.

Stories like this are going to make a lot of you panic, because you still may not even be on twitter or know exactly what it is. (Check this Twitter primer out.)

Don’t freak yet. Clearly the gig Hal was going for required an intense knowledge of social media. And few employers, if any, are going to offer a job to the best tweet. BFG is a branding company after all and what better way to get the firm some media attention than offering a job in this way. (I took the bait.)

But it’s a great example of a job seeker who:
* truly thought about the job he was applying for.
* geared his pitch to the company’s mission.
* took time to think about the best way to sell himself.
* took a risk.
* went for it.

This could be the perfect recipe for landing a job in this crummy job market.

It set Hal apart.

“Hal’s approach definitely stood out,” Kelley explained. “He put himself on the cover of Wired Magazine along with some headlines that showed a sense of humor. Within his Tweet, he also included a link to his blog, which gave me a better understanding of his writing abilities and perspective on social media.”

Here are a few more tweets from the job-seeking tweeters than didn’t make it:

@BFGCom Why you should hire me as Assistant Content Manager

@BFGCom Stoked about your ACM position. Please check out the presentation I created just for YOU! :)

@BFGCom I think I’d be a great fit for your ACM position. Let’s talk! -

@BFGCom Creative, branding and fearless seeking social media telecomute position. Let me rock your social media faces at #bfgcom

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