stink-bomb.jpgOK, career writers are always telling people to target their resumes, really focus what you’ve accomplished and your background on the particular job that’s being advertised.

But folks, this may not be enough in today’s economy.

Today, I write about the growing resume abyss in my MSNBC.com column and there’s some shocking information in there. Turns out you could be the perfect candidate for a job and still no one will ever call you for an interview.

A job search executive did an informal experiment where he sent out a bunch of perfect resumes to job postings he knew the companies were desperate to fill and only one in five even got a call back.

Those are crummy odds for the rest of us out there that might be not exactly the perfect candidates.

So what the heck should you do?

Send a stink-bomb letter to a prospective employer. That will get you noticed.

You guys know I’m kidding right?

But, the tactics you do adopt should have a similar impact — make you stick out from the crowd.

When I was a young reporter trying to break into the big time, or at least the little time, I printed my resume on bright red paper, and I would stop by newspaper or magazine offices to present my resume in person.

I didn’t make it to the big time because of the red resume, but I did get some calls back and some of the editors I spoke with actually gave me invaluable advice that eventually helped me get to the big time.

Bottom line, be creative. My column offers some advice, including using networking sites. These sites are a godsend. How else would you be able to find out the names of a hiring managers friends, or find groups of workers from a particular company all part of a networking group at Linkedin, or Facebook?

It’s hard to make that first step and email a friend of a friend of a hiring manager you want to get your resume to. But people, what do you have to lose? If you don’t do this someone else will.

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